Northwest’s On the Bandwagon

Uncategorized February 4 2004 0 Comments

Northwest Airlines announced a buy one biz class ticket to Europe, get one coach ticket free promotion today, echoing the same promotion announced by United earlier this week. The best part of the press release is where it says that the promotion is “rewarding travelers for their loyalty.” Loyalty? They have to buy one ticket. Or, more likely, their company has purchased one ticket. What loyalty?

Leave a Reply