Hooters, Revisited

It’s a slow news day, so I thought I’d pass along an update on Hooters Air. While it was nearly universally mocked upon launch, the carrier has actually done surprisingly well, doubling its fleet since launch and adding flights to the Bahamas. The model (business model, not Hooters girl) is actually quite smart: let somebody else run the airline (Pace Airlines), ask cities that are underserved to guarantee profitability, and focus on what you do best—marketing. Why get all wrapped up in union negotiations and such when you can let somebody else deal with those problems? Exactly. What was lost in all of the ridiculousness of a T&A restaurant chain launching an airline is that they actually knew what they were doing. Crazy, huh?

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