Yet Another Business Class Airline to London?

A new airline called Silverjet announced that it will launch all-business class service between Newark and Luton Airport in London by the end of the year.  The carrier, which will compete with similar services by EOS and MAXjet, will charge about $1800 round trip for one of its 100 lie-flat seats on a 767.  They also said that they expect to be able to charge as little as $200 round trip for some seats.  You do the math.  Anyway, they need to raise about $45 million before they go out of business, er, launch.

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