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Go! : We Lost $20 Million in 16 Months

Go!, the upstart airline in Hawaii that managed to really piss off Aloha and Hawaiian, just announced that they lost $20 million in their first 16 months of operations.  In case you had been wondering how an airline could make money charging $19 to fly between Honolulu and Lihue, you were correct to wonder:  they wouldn’t make money doing that.  Oh, and Aloha & Hawaiian managed to lose more than $60 million during the same time frame, certainly in part because of the depressed fares that hurt everybody.

So, new entrant comes in, 3 companies lose $80 million in 16 months.  On the plus side, it’s really cheap to fly between the islands.  On the downside, that’s because they’re not covering costs. 


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