Philadelphia’s Derrie-Air: Pay by the Pound (ha ha)

Residents of Philadelphia woke up Friday morning to see advertisements in their newspapers about the launch of Derrie-Air, where your airfare is determined by how much you weigh ($1.40/lb to fly to Chicago).  Confused/horrified residents who clicked on the ad were sent to the airline’s website which, on the very bottom, mentions that it was all a hoax designed to show how effective online advertising can be.  Well done.

Bookmark and Share
Leave a comment ?

3 Comments.

  1. This could be the best weight loss program ever! I can see it now:

    Person A -Ya, Bob is trying to lose 25 pounds so we can afford that trip to Hawaii next year.

    Person B -Really? Does it make that much of a difference?

    Person A -Sure does. At $5.00 a pound, we’ll save over a hundred bucks! And as for me, I’m watching everything I eat and exercise almost daily. In fact, I bike to work twice a week and save money on gas to boot!

  2. I love these 2 fat articles you posted. Is the Philadelphia article an actual hoax or lobbyists for the airline industry doing market research. Anything for an xx-tra buck these days.. ^^

  3. travel4review.com » Blog Archive » Travel Excerpts - pingback on July 20, 2008 at 7:22 pm

Leave a Comment


NOTE - You can use these HTML tags and attributes:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackbacks and Pingbacks:

  • travel4review.com » Blog Archive » Travel Excerpts - Pingback on 2008/07/20/ 19:22

Switch to our mobile site