And the Best Airline Ad Is…

A few short stories from today:

- British Airways has once again increased its sign up bonus for the British Airways Visa card. It’s now 50,000 miles after the first $1,000; another 25,000 points after $10,000 in spend in the first year, and another 25,000 points after an additional $10,000 spend. So I guess the headline is that the BA Visa offers 100,000 points. But you have to spend $20,000 to get it. Just as a side note, if you bought 40 $500 Visa Pre-paid cards at Office Depot with your Ink Bold card, you would also have 100,000 Avios points. I’m not sure what my point is, but there ya go. Application here. For a quick refresher:

Avios Pros: Short-haul coach awards are just 4,500 points each way. Mid-haul can be a bargain too — LA to Hawaii is just 12,500 points each way. No fuel surcharges on American Airlines or LAN.

Avios Cons: Long-haul is ridiculous. You pay per leg, so flights with a connection are ridiculous. Domestic business class requires 3X the points of a coach ticket. Fuel surcharges on British Airways.

- Entirely unrelated to Avios, JAL will be serving Kentucky Fried Chicken on flights to the US and Europe during the next 3 months.

- 12 years after the Concorde accident in Paris, a French court has cleared Continental of any responsibility from the incident.

- JetBlue launches flights from Providence to Orlando and Ft. Lauderdale.

- This year’s entrant into the “there’s literally no way this can work” airline contest is SkyGreece Airlines, which somehow believes that every airline that has pulled out of the North America – Greece market is wrong. They plan to launch service from Athens to Montreal, Toronto, New York and Chicago this summer. Best of luck.

- Best of luck especially since Qatar Airways announced that it will launch Doha-Athens-New York service next summer. Qatar has fifth freedom rights between New York and Athens (for you non-airline-dorks, Fifth Freedom rights allow an airline to carry passengers between two countries outside of its home country — in this case, Qatar selling tickets between the US and Greece).

- AdWeek said this ad for Norway’s Widerøe Airlines was the only airline spot to make its annual Top 10 list:

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  1. With the BA card you get 100k miles, plus at least 25k miles from spending $20k.

    40x$500 GC with ink is 100k miles only plus $240 in fees for the cards themselves (plus Chase might take offense at someone blatantly milking the Ink card and close all your chase accounts).

  2. la to honolulu is 12.5k per way with avios

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