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March 13, 2007

Spirit Airlines Launches Club for Low Fares

Say what you will about Spirit Airlines, but you cannot deny that have been pretty innovative on the marketing front lately.  In their latest move, they have introduced what they're calling the $9 Fare Club.  Basically, you pay $30 a year (or $10 for a 3-month trial), and you'll get access to their super low sale fares before anyone else (by "super low" I mean "$1").  I have no idea if this is a good deal, as those $1 fares (and $8 fares and whatnot) generally aren't available as part of a reasonable roundtrip.  But, if you live in a market with a fair amount of service from Spirit, it may be worth the $10.  Either way, has any other airline thought of making you pay to get low fares?  Brilliant.

March 13, 2007 | Permalink: Spirit Airlines Launches Club for Low Fares


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