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April 12, 2007

Skybus Unveils First Advertising Livery

Skybus has said that they'll be the first US carrier to cover its airplanes in advertising, and they seem to be keeping their word:  photos are out of the first A319 which is covered in an ad for Nationwide insurance.  European and Asian lowfare airlines have done this for years, but its the first US carrier to try the same strategy.

(For the most up-to-date Skybus information, click here).

April 12, 2007 | Permalink: Skybus Unveils First Advertising Livery


It's not really the first US carrier to try it, though they are trying to spin it that way. Many will remember Western Pacific from the mid 90's. They sold advertising on as many planes as they could. The most famous of which was the Simpsons plane - bright yellow with Marge's hair on the tail.

Also, Southwest sort of sells advertising. Those three Shamu planes promote Sea World and they have an NBA-painted plane as well.

: Cranky at Apr 12, 2007 11:31:26 AM

What about Western Pacific? They had many billboard planes, like The Simpsons, the Stardust Hotel, the Broadmoor Hotel, Thrifty Car Rental, just to name a few.

: Matt at Apr 12, 2007 11:31:35 AM

As I was writing the post I was thinking to myself, "I think I'm wrong." You guys are correct: While I won't count Southwest (since they, and America West, have done special liveries), Western Pacific did paint most of their planes in advertising livery. I fear Skybus, while better funded than Western Pacific, may struggle as much as the Colorado Springs-based airline did.

: Jared at Apr 12, 2007 5:43:03 PM

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